I’m young, you’re old, I hate you! Now buy me those trousers!

From the word go, at the height of the cold war, youth culture was only ever the cleverest way of dividing and ruling and alienating working-class kids from their birthright and selling them a form of rebellion which came complete with all mod cons and built-in obsolescence.

Just think: all that pain, all that struggle, all that class war, suddenly sacrificed – one, two, three o’clock, four o’clock rock! – for a creed which added up to no more than ‘I’m young, you’re old, I hate you! Now buy me those trousers!’

Julie Birchill, Pop Goes the Icon, Mail on Sunday, 6 June 1999


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