As lifelong believers in the principles of the Arts & Crafts movement, we’ve always done things differently.
Like the founder of the Arts & Crafts movement, William Morris, we believe that:
“Simplicity of life, even the barest, is not a misery, but the very foundation of refinement.”
Like John Ruskin, who inspired not only Morris, but Gandhi, Tolstoy and the founders of the original parliamentary Labour Party too, we believe that:
“When people are rightly occupied, their amusement grows out of their work.”
Like Steve Jobs, co-founder of Apple, we believe that:
“The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
And, like ecologist Barry Commoner, founding father of the environmentalist movement, we believe that:
“Everything is connected to everything else”
So, for us, integrity – as in oneness or wholeness – isn’t a high moral principle. It’s just a basic fact of life!