“Every few months the senior executives at BBC and Channel 4 and ITV leave to take up similar jobs at a rival channel, where they immediately sack the existing staff and bring in their mates from their last jobs. They then cancel programmes and commission focus groups of unemployable daytime TV- watchers with personality disorders to try and find out what viewers want.
Meanwhile, writers are summoned from all over the country to dream up ideas for vibrant new, original programmes – ‘We don’t know what we want but we’ll know it when we see it’ – which are then ditched in favour of pet, cookery, gardening and home improvement shows, or more shite with Nick Berry in.
This time I’m considering pitching an idea about two sick dogs who swap homes. While they’re away they get looked after by sexy vets, and their gardens and kennels have makeovers. Then they die and get barbecued by Ainsley Harriott. I’ll need about a month in England for meetings with various chancers, charlatans and posh boys calling themselves producers, then I can go back to Ireland for as long as I like.”Pete McCarthy, McCarthy’s Bar, 2000